Reactivate Your Leisure, Health & Fitness Business

Programme overview

Reactivate Your Leisure, Health and Fitness Business.
Get Started Today!

Ireland Active, with support from the Leisure, Health and Fitness Skillnet and in conjunction with Griffith College, is addressing key concerns facing the Leisure, health and fitness sector in response to the COVID-19 crisis.
As a member of Ireland Active you are invited to register for this FREE online programme which has been developed to address the questions that have been raised by our members during the COVID-19 crisis. Topics such as sales & marketing, operating in the current climate, member retention and cash flow will be covered by our guest speakers over the coming four weeks.


Register your interest today and we will be in touch with further information.

Please note, the dates and topics below are subject to change.
11th June Topic 1: Planning post Covid-19
16th June Topic 2: The New Sales Cycle
18th June Topic 3: How to convert enquiries to sales
23rd June Topic 4: Retention - How to re-engage your members
25th June Topic 5: Human Resources
30th June Topic 6: Marketing Part 1 - how to create your digital marketing plan
2nd July Topic 7: Marketing Part 2 – Implement your digital marketing plan to increase enquiries
7th July Topic 8: Reopening – the new normal
9th July Topic 9: Cash Flow
10th July Topic 10: Maximising the new consumer landscape post lock-down

Leisure Health and Fitness Presenters include:
Ken Hughes: Leading consumer & shopper behaviouralist and thought leader in the field of shopper marketing and digital strategy.

Dr Paul Bedford: Researcher, presenter & fitness industry expert on retention, attrition & customer experience.

Julie Gillespie: Industry expert in membership sales, member journey and behaviour profile.


All members who complete the series of Webinars have the opportunity to complete a Certificate in Small and Medium Enterprise Management. This programme is accredited by QQI (Quality and Qualifications, Ireland), Ireland’s national educational accreditation agency. The programme requires learners who have examined their business and planned its future to submit a business development plan for review and assessment. Typically, the formal assessment involves the submission of a 3,000-word written document (or equivalent) and a brief (15-30 minute) presentation of the business development plan to a panel.

Trainer Profile

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